北语19春《英语商务通论》作业4（含答案）满分

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19春《英语商务通论》作业4
1.[多选题]Who will buy securities?
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    A.speculators for quick gains
    B.investors for long term return
    C.those who are a combination of speculators for quick gains and
investors for long term return
    D.those who have a lot of money
    正确答案:——ABC——
2.[多选题]Retailers include___.
    A.department stores
    B.hypermarkets
    C.specialty stores
    D.vending machines
    正确答案:——ABCD——
3.[多选题]The most common channels of distribution are___.
    A.wholesalers
    B.retailers
    C.agent
    D.brokers    奥鹏作业答案
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    正确答案:——ABCD——
4.[多选题]The intangible attributes of a product are refered to as___ .
    A.price
    B.reputation of the maker
    C.the after-sale service
    D.the machine itself
    正确答案:————
5.[多选题]Sole proprietorships concentrate in ___.
    A.restaurants
    B.street corner grocery stores
    C.florists
    D.beauty saloons
    正确答案:————
6.[多选题]___ are the major modes of transportation for merchandise
    A.rail
    B.truck
    C.pipeline
    D.water
    正确答案:————
7.[多选题]Currency is mainly made up of___.
    A.paper money
    B.metal coins
    C.fine
    D.credit card
    正确答案:————
8.[多选题]There are two types of advertising___.
    A.product advertising
    B.institutional advertising
    C.indoor advertising
    D.outdoor advertising
    正确答案:————
9.[多选题]the appraisers may use one or a combination of the following methods:
    A.rating scale
    B.employee comparison
    C.freeform essay
    D.critical-event essay
    正确答案:————
10.[多选题]The hierarchy of human needs has___.
    A.physiological needs
    B.security needs
    C.social needs
    D.self-actualization needs
    正确答案:————
11.[判断题]The strategy is based on a concept commonly referred to as behavior modification, developed by B .F. Skinner.
    A.错误
    B.正确
    正确答案:————
12.[判断题]A copyright is a name, word or a symbol that has been registered by the owner for identifying its product line.
    A.错误
    B.正确
    正确答案:————
13.[判断题]The major disadvantage of on-line ads is that, due to the limited screen space of computer monitors, many of them are too small .
    A.错误
    B.正确
    正确答案:————
14.[判断题]According to the economic theory of supply and demand, price is set where supply meets demand, and this price is referred to as the equilibrium price.
    A.错误
    B.正确
    正确答案:————
15.[判断题]To form a corporation, at least two incorporators are needed.
    A.错误
    B.正确
    正确答案:————
16.[判断题]For operational and supervisory managers, technical skills are more important because they are the persons who use such skills most often.
    A.错误
    B.正确
    正确答案:————
17.[判断题]Compared with other types of stores, general stores offer wider selections and specialist help to customers.
    A.错误
    B.正确
    正确答案:————
18.[判断题]Speculators will buy a stock or a bond for long-term investment.
    A.错误
    B.正确
    正确答案:————
19.[判断题]Money acts as a unit of account because we can use it to measure the relative value of goods and services.
    A.错误
    B.正确
    正确答案:————
20.[判断题]Price Lining Strategy,also called psychological pricing, such strategy makes prices appear more acceptable or contain positive overtones to customers.
    A.错误
    B.正确
    正确答案:————
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