南开17秋学期《电子商务英语》在线作业（答案）

17秋学期《电子商务英语》在线作业
南开大学

一、单选题：
1.The movement of goods and services on a timely basis is critical for successful delivery,accurate produciton scheduling and(    )          (满分:2)
    A. effective inventory management
    B. effective internet browse
    C. quality of products
    D. personnel management
2.A(    ) is an approach to security; it helps implement a larger security policy that defines the services and access to be permitted.          (满分:2)
    A. firewall
    B. patent
    C. ERP
    D. intranet
3.Firewalls typically run monitoring(    ) to detect and thwart external attacks on the site, and are needed to protect internal corporate networks.          (满分:2)
    A. software
    B. hardware
    C. operation system
    D. internet
4.ERP is(    )          (满分:2)
    A. enterprise resource policy
    B. enterprise relation personnel
    C. enterprise resource planning software
    D. enterprise relation policy
5.?Members of Internet-based supply chains will need to evaluate their security needs and employ(    )and other  electronic security tools to protect confidential data.          (满分:2)
    A. patents
    B. passwords
    C. telnet
    D. encryption technologies
6.(    )  provides incentives to customers such as redeemable points or coupons for making purchases from associated retailers.          (满分:2)
    A. utility model
    B. incentive marketing model
    C. subscription model
    D. Merchant Model
7.To B2B EC, the focus of vendors' competition has been turned from the(    )to service.          (满分:2)
    A. profit
    B. products
    C. low-cost
    D. efficiency
8.(    ) is part of the shift of technology into mainstream business and everyday life.          (满分:2)
    A. Mobile commerce
    B. Computer development
    C. Software business
    D. Hardware business
9.TPN refers to(    )          (满分:2)
    A. Trading Process Network Post
    B. Trading Price Network Post
    C. Trading Price Net Position
    D. Trading Process Nigation Post
10.(    )is a point of entry to the web, usually a search engine that includes diversified content or services.          (满分:2)
    A. portal
    B. classifieds
    C. paid placement
    D. contextual advertising
11.(    )is a network of networks that is contained within a company or enterprise.          (满分:2)
    A. extranet
    B. intranet
    C. portal
    D. HTTP
12.?The (    ) plays its role in connecting Internet and proprietary network of banks.          (满分:2)
    A. payment gateway
    B. software
    C. intranet
    D. firewall
13.(    ) refers to the universal code now attached to most goods, final and intermediate that identifies the particular product and its manufacturer.          (满分:2)
    A. EDI
    B. supply chainBar coding
    C. patent
14.To manage all aspects of information exchange over the Internet, the companies in a supply chain would need to adopt a(    ) technology.          (满分:2)
    A. different
    B. special
    C. common
    D. specific
15.Manufacturer model is also called(    )          (满分:2)
    A. a direct model
    B. e-tailer
    C. catalog merchant
    D. Bit vendor
16.The operation of the Web relies primarily on(    )as its means of information retrieval.          (满分:2)
    A. telnet
    B. hypertext
    C. image
    D. home page
17.(    )provides a third party payment mechanism for buyers and sellers to settle a transaction.          (满分:2)
    A. auctioner
    B. salesman
    C. broadcaster
    D. Transaction broker
18.(    ) describes the way in which government purchases goods and services through electronic media such as Internet.          (满分:2)
    A. autioner
    B. government to business
    C. broadcaster
    D. banner ads
19.Mobile internet is access to the internet using a mobile wireless (    ), either integrated into a mobile phone or in an independent device.          (满分:2)
    A. modem
    B. webpage
    C. intranet
    D. portal
20.TPN refers to(    )          (满分:2)
    A. Trading Process Network Post
    B. Trading Price Network Post
    C. Trading Price Net Position
    D. Trading Process Nigation Post
二、多选题：
1.The broadcaster is part of a complex network of(    )          (满分:2)
    A. distributors
    B. content creators
    C. advertisers
    D. cable system
2.Detailed and accurate sales data can help to reduce(    )          (满分:2)
    A. stock level
    B. operating cost
    C. advertisement
    D. promotion
3.detailed client information such as(    )can help business to set their marketing strategies effectively.          (满分:2)
    A. product quality
    B. purchasing power
    C. personal preferences
    D. mode of consumption
4.The basic categories of business models include(    )          (满分:2)
    A. brokerage
    B. advertising
    C. community
    D. subscription
5.Internet is a network of interconnected networks. This network has (    )          (满分:2)
    A. people
    B. computers
    C. a information
    D. software
6.the Amazon.com business model combines(    )          (满分:2)
    A. direct marketing
    B. the intermediary role
    C. virtual community
    D. content provider
7.Getting to a U.S. site from outside this country is quite(    )          (满分:2)
    A. transparent
    B. instantaneous
    C. complicated
    D. accurate
8.The movement of goods and services on a timely basis is critical for(    )          (满分:2)
    A. effective inventory management
    B. successful delivery
    C. quality of products
    D. accurate produciton scheduling
9.brokerage models include(    )          (满分:2)
    A. marketplace exchange
    B. content-targeted advertising
    C. buy/sell fulfillment
    D. bounty broker
10.a firewall is both policy and the implementation of that policy in terms of (    )，(    )，and(    ), as well as other security measures          (满分:2)
    A. network configuration
    B. host systems
    C. routers
    D. softwares
三、判断题：
1.B2B electonic commerce implies that the buyers are individual consumers.          (满分:2)
    A. 错误
    B. 正确
2.The viability of the community model is based on user's professional knowledge.          (满分:2)
    A. 错误
    B. 正确
3.Technologies are not the real keys in terms of the success of EC.          (满分:2)
    A. 错误
    B. 正确
4.B2B electronic commerce may give companies the less advantages that they need to achieve productivity gains.          (满分:2)
    A. 错误
    B. 正确
5.ERP is often referred to as front-office software.          (满分:2)
    A. 错误
    B. 正确
6.Internet translation tools make it easier to establish mirror sites and multiple-language versions of their web sites.          (满分:2)
    A. 错误
    B. 正确
7.information management is a key factor in successfully moving products through the supply chain.          (满分:2)
    A. 错误
    B. 正确
8.If you need to access information and know where it is on the Web, you only need to enter the entire www address into your browser’s Uniform Resource Locator(URL) field.          (满分:2)
    A. 错误
    B. 正确
9.Mobile commerce is any transaction, involving the transfer of partnership or rights to use goods and services          (满分:2)
    A. 错误
    B. 正确
10.Marketers with global goals are now establishing mirror sites, and simple-language versions of their web sites.          (满分:2)
    A. 错误
    B. 正确
11.Mobile commerce is about the explosion of applications and services that are becoming accessible from mobile devices.          (满分:2)
    A. 错误
    B. 正确
12.If you don’t know exactly where to find the information, you may use one of the many search engines on the Web.          (满分:2)
    A. 错误
    B. 正确
13.ERP's best values are improving the way of taking an order and maintaining relation with customer          (满分:2)
    A. 错误
    B. 正确
14.The web advertising model is an extension of the traditional media broadcast model          (满分:2)
    A. 错误
    B. 正确
15.WWW is a system of Internet servers that supports hypertext to access several internet protocols on a single interface.          (满分:2)
    A. 错误
    B. 正确
16.ERP's best values are improving the way of taking an order and processing the order into an invoice          (满分:2)
    A. 错误
    B. 正确
17.B2B electonic commerce implies that the buyers are corporate companies.          (满分:2)
    A. 错误
    B. 正确
18.The real key in EC is not techonoly employed but the attention given to the business aspects of the site.          (满分:2)
    A. 错误
    B. 正确
19.Two levels of network policy directly influence the sales, installation and use of a firewall system.          (满分:2)
    A. 错误
    B. 正确
20.To participate in an EDI network, each member must maintain an EDI translator to convert information to and from its computer language into the common EDI language.          (满分:2)
    A. 错误
    B. 正确
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