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（451） 北京理工大学远程教育学院2019-2020学年第二学期
《外贸英语》期末试卷（A卷）闭卷
答题要求：
在答题纸上填写考生信息。所有答案一律在答题纸上作答，写在试卷上无效，考试结束时只交试卷答题纸。
Part I：Multiple Choice（20 points, each 2 points）
We will not be held responsible for any damage which results rough handling. A. from B. off C. in D. to 2. We cannot see any possibility of business your price is too high. A. since B. while C. though D. that 3. We would make you the following offer, subject to your cable acceptance us not later than Nov. 30. 2020. A. reaches B. being reached C. reaching D. reach 4. Please to let us have your offer as soon as possible. A. make your best B. do your best C. made your best D. did your best 5. Please make your serious efforts to get the goods immediately. A. dispatching B. dispatched C. to dispatch D. being dispatched 6. Some customers requested us to our prices because they considered it too high. A. put down B. get down C. take down D. bring down 7. We look forward to trial order. A. receiving your B. receive from you C. receipt your D. receipt 8.Your firm has been recommended to us by the James Olivier & Co. we have done business for many years A. which B. with whom C. whom D. with which 9. We are making you our quotation for shoes . A. as follows B. as following C. as follow D. following 10. This offer is your reply reaching us before May 5th. A. subject B. subjected C. subject to D. subjected to
Part II Fill in the blanks with the proper words in the box.（10 points, each 1 points）
The idea of a long inventor who makes a 11 or has a sudden clever idea or 12 is maybe a little out of date today. While these types of 13 do still exist, these days companies often have large 14 departments—terms of people who are constantly innovating and perfecting designs. Perhaps they begin with a 15 and then build a 16 , or working model. Sometimes during testing there is a 17 when it becomes clear the design has a fault. At this point maybe it is time to start again or go back to the 18 . More work is done and there is a 19 --a solution is found. The product can be rested and then, hopefully, manufactured. The company will apply for a 20 for the design so that others cannot copy it and steal the idea.
Part III Translation. ( 45 points, each 3 points)
A: Translate the following sentences from Chinese into English.
纵向品牌延伸包括改变产品的配方、包装和定价，目的是直达更多的顾客。
在此情形下，乙方同意每人月薪人民币五千元。其他一切费用（包括来回旅费）均由甲方承担。
那家公司今年的年度预算继续出现亏损。因为时常出现赤字，公司不久将会停业。
市场分析包括目前公司的市场份额及地位，销售方法，竞争力及市场策略。
在这些国家里，进口税不是作为一项保护工业的措施，而是作为公共收入的一项重要来源。
B: Translate the following sentences from English into Chinese.
China is likely to overtake America to become the largest consumer of electronic devices.
Creativity is now considered by the majority of chief executive officers worldwide as one of the most essential qualities that business leaders must possess.
One important aspect of excellent management is appointing the right people, delegating to them appropriately, and creating an environment in which they can give their best.
Corporate social responsibility is closely related to profitability because it helps to enhance brand recognition and customer loyalty.
The only strategy of survival for all companies is to maintain and constantly promote the quality of products.
To gain access to the Chinese market, the company has hired a local person as the manager in charge of the Chinese market.
The company has work out a series of motivating policies to attract and retain high-caliber staff.
Smart talk is especially useful at social gatherings when you meet someone for the first time and when polite conversation is expected.
In this way, advertising enhances information flows between traders and thereby strengthens competitive market forces.
As you will note in our illustrated catalogue, out products are superior in quality to any other competing products on the market.
Part IV Translate the following passage from English into Chinese. ( 25 points)
Intercultural communication is a form of global communication. It is used to describe the wide range of communication problems that naturally appear within an organization made up of individuals from different religious, social, ethnic, and educational backgrounds.
Intercultural communication seeks to understand how people from different countries and cultures act, communicate and perceive the world around them. As a separate notion, it studies situations where people from different cultural backgrounds interact.
Aside from language, intercultural communication focuses on social attributes, thought patterns, and the cultures of different groups of people. It also involves understanding the different cultures, languages and customs of people from other countries.
Intercultural communication is referred to as the base for international businesses. The place of globalization has caused managers and scholars to focus their attention on the problems and characteristics of the cross-cultural service encounter-the interaction between a customer of one culture and a service provider of another.
During these encounters, differing cultural norms and values often create miscommunication and conflict that can result in an unhappy customer, a frustrated service provider, and host business. These failures are unnecessary.
（451） 北京理工大学远程教育学院2019-2020学年第二学期
《外贸英语 》期末试卷（A卷 ）答题纸教学站 学号 姓名 成绩 Part I：Multiple Choice（20 points, each 2 points）1—5 6—10
Part II Fill in the blanks with the proper words in the box.（10 points, each 1 points）11—15 16—20____________________
Part III Translation. ( 45 points, each 3 points)
A: Translate the following sentences from Chinese into English.21.
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25.
B: Translate the following sentences from English into Chinese.26.
27.
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32.
33.
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35.
Part IV Translate the following passage from English into Chinese. ( 25 points)
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发表于 2022-4-14 14:51:18
