东大21年1月考试《公管专业外语》（作业考核线上）A卷

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东北大学继续教育学院
公管专业外语试卷（作业考核线上2）A卷
东北大学作业QQ 515224986
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（共7页）
总分题号一二三四五六七八九十
得分
Part1Tellwhetherthefollowingstatementsaretrue(T)orfalse(F)（10分）
(1)Acompanycanraisemoneybyissuingstocks.
(2)Peoplecanalwaysmakemoneybyinvestinginthestockmarket.
(3)Buyingbondsisabetterwaytomakebigmoney.
(4)Dividendsarepaidtostockholdersnomatterwhetherthecompanygainsorloses.
(5)Securitiesonlyrefertobonds.
Part2Tellwhetherthefollowingstatementsaretrue(T)orfalse(F)（10分）
(1)Whenpeoplemakeinternationaltripstheymayexperienceculturaldifferences.
(2)Businesspeopleneversufferfromjetlag.
(3)JapanesewholiveinBritaindon’tliketherebecausetheyfinditastrangecountry.
(4)Itisusualtokissone’scheeksthefirsttimeyoumeetanAmericancolleague.
(5)InAsiancountriesitisrudetolookpeopleintheeyes.
Part3Tellwhetherthefollowingstatementsaretrue(T)orfalse(F)（10分）
(1)Wholesalersbuygoodsdirectlyfromretailers
(2)Aretailoutletistheplacewherecustomerscanpurchasegoods.
(3)Specialistretailerisaverylargeshopwithmanydepartmentsorsections.
(4)Ecommercereferstoelectronicshoppingfromcompanies’websites.
(5)Barcodescannotprovideinformationabouttheprice.
Part4Tellwhetherthefollowingstatementsaretrue(T)orfalse(F)（10分）
(1)CEOstandsforChiefExecutiveOffice.
(2)Philipsistheworld’sbiggestelectroniccompany.
(3)Philips’headquartershavemovedtoNewYorkUS.
(4)“Let’smakethingsbetter”isSony’screed.
(5)PublicrelationcanbeshortenedasPR.    东大作业答案QQ 515224986
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Part5Readthefollowingpassageandanswerquestions（15分）
Nameshameandclaimfromlatepayers
Thelatepaymentofcommercialdebtsbillwillsoonbecomelaw.Whenitdoessmallbusinesseswhichemployfewerthan50peoplewillhavetherighttochargeaheftyrateofinteresttothe1%oflargerbusinessesthatpaylate.
Unlessanexistingcontractstatesotherwiseinvoiceswillhavetobesettledin30daysorthecreditorwillbeabletochargeinterestat8%overtheBankofEnglandbaserate.Forhabituallylatepayersthepenaltiesshouldactasadeterrent.
AccordingtoasurveybyGrantThorntonthespeedofpaymentvariesgreatlyfromnationtonation.TheFinnssettletheirinvoicesin24daystheFanesin35daystheSwedesin37andtheGermansin38.IntheUKcreditorsmustwaitalmostafortnightlonger—theaveragepaymentperiodis50days.StillworseaNatWestsurveyofsmallbusinessesfoundthatonein10ofthemhad30%oftheirinvoicesunpaidafterthreemonths.
TheBillsoundslikeagoodideabutthesmallbusinesscommunityhavetheirdoubts.“Weareskeptical”saysaspokesmanfromthefederationofSmallBusinesses.“Mostpeoplewon’timposeinterestandonthecontinentlegislationhasn’tmademuchdifference.”InfactsomeEuropeanlatepaymentlegislationhasfailed.ForexampleinItalytheaveragepaymentwaitis84days.TheFederationaimstousetheBilltoraiseawarenessabouttheeffectsoflatepayment.ItwillpublishitsfirstleaguetableofworstpayerscompiledbyDun&ampBradstreetintheautumnandbelievesthisnamingandshamingexercisewillhavemoreimpactthanthelegislation.
Questions
Whatistheresponsefromthesmallbusinesscommunity?（5分）
Whatexampledoesthespokesmanusetosupporthisopinion?（5分）
What’sthepurposeofthenewlaw?（5分）
Part6Readthefollowingpassageandanswerquestions（15分）
It’struethatwe’vebeendeeplyaffectedbyourcompetitor’slatestsalesstrategy.Anewplanofactionmustbedevelopedassoonaspossible.Losseshavebeenparticularlyhighineveryforeigncountry.WehavelostmainmarketsinRussiaandVenezuela.Eveninthehomemarketwecannotcompete.Howeverwearenotgoingtogiveup.Wearedevelopinganewmarketingplanwhichwillhelpusregainsomeofourmarketshare.Thewarwillcontinueforsometimeyetbutweareconfidentthatwecanstillwin.
Questions
Whathaveaffectedthecompany?（5分）
Whatshouldbedoneimmediately?（5分）
Howaretheyplanningtoregaintheirmarketshare?（5分）
Part7Readthefollowingpassageandanswerquestions（15分）
Cargiantsendsinthespygirls
Fordhassetupafemale“spy”teamtovisitdealersandmakesuretheytreatwomencarbuyersseriouslyandwithrespect.
Thecompanysayswomennowbuyfouroutofevery10newcarssoldinBritain.
ThisisthehighestproportioninEuropewherethewomenbuyers’shareaveragesthreeinten.
AndFordsaystheproportionofwomenbuyerswillcontinuetoincreaseinthenextdecade.Thecompany’sInternationalWomen’sMarketingPanelwillensurethatitsproductsandservicemeettheneedsoffemalecustomersandthattheygetafairdeal.
ItclaimstobetheonlyEuropeancarmakertohavesuchapanel.
TheteamismadeupofBritishwomenFordworkersandothersfromnineEuropeancountries.Ithas16permanentmemberssupportedbyasubcommitteeof40.“Itsviewsarekeenlysoughtinresearchandvehicleappraisalprograms.”saidaFordspokesman.
“Thepanel’smembersalsoparticipateinadvertisingclinicsandgoon“mysteryshops”duringwhichtheyvisitdealershipsposingasprospectivebuyers.’
Questions
WhatisthehighestproportionofwomencarbuyerinEurope?（5分）
Howistheteammadeupof?（5分）
Whyaretheycalledspygirls?（5分）
Part8Readthefollowingpassageandanswerquestions（15分）
Wellmyname’sEleanorStevensI’mthemanagerhereattheHSBCBankinChanceryLaneinLondon.I’vebeeninthebankforfifteenyearsandI’veonlybeeninthisbranchaboutthreemonths.
Atthisbranchwehaveapproximately6000customersandourbasicopeninghoursareMondaytoFriday930a.m.to430p.m.Thisbranchactuallyisn’topenonSaturdaysbutmanyofourbranchesarewherethere’saneedforitinthelocal
community.ButonSaturdaysmostlythebranchesareopenbetween930a.m.and330p.m.andifcashtransactionsareundertakenonthatdaythey’renotprocesseduntilthefollowingbusinessdayobviouslyusuallytheMonday.Themainservicesweoffertocustomersherearetheusualloansmortgagessavingsinvestmentproducts.Andwealsodoquitealotofforeignbusinessforourcustomerswherewesendmoneyabroadorwereceiveitfromabroad.Wehavethirtymembersofstaffwhichisquitelargeforbranchesthesedaysbecausealotofourbackofficeprocessingisdoneincentralsitesawayfromthebranchwhichobviouslycostsmoneyintermsofrent.Theroleofourbankinthecommunityisthatwegetinvolvedandinthisparticularcommunityit’sthelegalcommunityverymanybarristersandsolicitorsandmostofthemareourclientshere.Soitsaveryniceplacetobeandit’saverynicesetofcustomersandweenjoyit.
Questions
HowlonghasEleanorStevensworkedinHSBCbank?（5分）
Whatarebusinesshoursforthebranch?（5分）
Whataremainservicesthebankoffers?（5分）

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