Exploration on the Renaissance and Innovation Path of University Campus Bookstores
Wang Lei Zhuang Gefa Liu Sisi Wang Yu
Abstract:Physical bookstores are an important field for cultural communication.The rise of online bookstores has plagued physical bookstores while the campus bookstores have not been spared,either.In order to play the role in cultural communication of the campus bookstores,as well as reverse its survival difficulties,supportive policies on the national level have been frequently announced.Based on a review of the development of physical bookstores,this paper investigates the cases of campus bookstores particularly to summarize new models of campus bookstores.It furthermore explores the practical dilemma and gives thoughts on the boosting innovation path of campus bookstores.