南开17秋学期《电子商务英语》在线作业（答案）
17秋学期《电子商务英语》在线作业南开大学
一、单选题：
1.The movement of goods and services on a timely basis is critical for successful delivery,accurate produciton scheduling and( ) (满分:2)
A. effective inventory management
B. effective internet browse
C. quality of products
D. personnel management
2.A( ) is an approach to security; it helps implement a larger security policy that defines the services and access to be permitted. (满分:2)
A. firewall
B. patent
C. ERP
D. intranet
3.Firewalls typically run monitoring( ) to detect and thwart external attacks on the site, and are needed to protect internal corporate networks. (满分:2)
A. software
B. hardware
C. operation system
D. internet
4.ERP is( ) (满分:2)
A. enterprise resource policy
B. enterprise relation personnel
C. enterprise resource planning software
D. enterprise relation policy
5.?Members of Internet-based supply chains will need to evaluate their security needs and employ( )and otherelectronic security tools to protect confidential data. (满分:2)
A. patents
B. passwords
C. telnet
D. encryption technologies
6.( )provides incentives to customers such as redeemable points or coupons for making purchases from associated retailers. (满分:2)
A. utility model
B. incentive marketing model
C. subscription model
D. Merchant Model
7.To B2B EC, the focus of vendors' competition has been turned from the( )to service. (满分:2)
A. profit
B. products
C. low-cost
D. efficiency
8.( ) is part of the shift of technology into mainstream business and everyday life. (满分:2)
A. Mobile commerce
B. Computer development
C. Software business
D. Hardware business
9.TPN refers to( ) (满分:2)
A. Trading Process Network Post
B. Trading Price Network Post
C. Trading Price Net Position
D. Trading Process Nigation Post
10.( )is a point of entry to the web, usually a search engine that includes diversified content or services. (满分:2)
A. portal
B. classifieds
C. paid placement
D. contextual advertising
11.( )is a network of networks that is contained within a company or enterprise. (满分:2)
A. extranet
B. intranet
C. portal
D. HTTP
12.?The ( ) plays its role in connecting Internet and proprietary network of banks. (满分:2)
A. payment gateway
B. software
C. intranet
D. firewall
13.( ) refers to the universal code now attached to most goods, final and intermediate that identifies the particular product and its manufacturer. (满分:2)
A. EDI
B. supply chainBar coding
C. patent
14.To manage all aspects of information exchange over the Internet, the companies in a supply chain would need to adopt a( ) technology. (满分:2)
A. different
B. special
C. common
D. specific
15.Manufacturer model is also called( ) (满分:2)
A. a direct model
B. e-tailer
C. catalog merchant
D. Bit vendor
16.The operation of the Web relies primarily on( )as its means of information retrieval. (满分:2)
A. telnet
B. hypertext
C. image
D. home page
17.( )provides a third party payment mechanism for buyers and sellers to settle a transaction. (满分:2)
A. auctioner
B. salesman
C. broadcaster
D. Transaction broker
18.( ) describes the way in which government purchases goods and services through electronic media such as Internet. (满分:2)
A. autioner
B. government to business
C. broadcaster
D. banner ads
19.Mobile internet is access to the internet using a mobile wireless ( ), either integrated into a mobile phone or in an independent device. (满分:2)
A. modem
B. webpage
C. intranet
D. portal
20.TPN refers to( ) (满分:2)
A. Trading Process Network Post
B. Trading Price Network Post
C. Trading Price Net Position
D. Trading Process Nigation Post
二、多选题：
1.The broadcaster is part of a complex network of( ) (满分:2)
A. distributors
B. content creators
C. advertisers
D. cable system
2.Detailed and accurate sales data can help to reduce( ) (满分:2)
A. stock level
B. operating cost
C. advertisement
D. promotion
3.detailed client information such as( )can help business to set their marketing strategies effectively. (满分:2)
A. product quality
B. purchasing power
C. personal preferences
D. mode of consumption
4.The basic categories of business models include( ) (满分:2)
A. brokerage
B. advertising
C. community
D. subscription
5.Internet is a network of interconnected networks. This network has ( ) (满分:2)
A. people
B. computers
C. a information
D. software
6.the Amazon.com business model combines( ) (满分:2)
A. direct marketing
B. the intermediary role
C. virtual community
D. content provider
7.Getting to a U.S. site from outside this country is quite( ) (满分:2)
A. transparent
B. instantaneous
C. complicated
D. accurate
8.The movement of goods and services on a timely basis is critical for( ) (满分:2)
A. effective inventory management
B. successful delivery
C. quality of products
D. accurate produciton scheduling
9.brokerage models include( ) (满分:2)
A. marketplace exchange
B. content-targeted advertising
C. buy/sell fulfillment
D. bounty broker
10.a firewall is both policy and the implementation of that policy in terms of ( )，( )，and( ), as well as other security measures (满分:2)
A. network configuration
B. host systems
C. routers
D. softwares
三、判断题：
1.B2B electonic commerce implies that the buyers are individual consumers. (满分:2)
A. 错误
B. 正确
2.The viability of the community model is based on user's professional knowledge. (满分:2)
A. 错误
B. 正确
3.Technologies are not the real keys in terms of the success of EC. (满分:2)
A. 错误
B. 正确
4.B2B electronic commerce may give companies the less advantages that they need to achieve productivity gains. (满分:2)
A. 错误
B. 正确
5.ERP is often referred to as front-office software. (满分:2)
A. 错误
B. 正确
6.Internet translation tools make it easier to establish mirror sites and multiple-language versions of their web sites. (满分:2)
A. 错误
B. 正确
7.information management is a key factor in successfully moving products through the supply chain. (满分:2)
A. 错误
B. 正确
8.If you need to access information and know where it is on the Web, you only need to enter the entire www address into your browser’s Uniform Resource Locator(URL) field. (满分:2)
A. 错误
B. 正确
9.Mobile commerce is any transaction, involving the transfer of partnership or rights to use goods and services (满分:2)
A. 错误
B. 正确
10.Marketers with global goals are now establishing mirror sites, and simple-language versions of their web sites. (满分:2)
A. 错误
B. 正确
11.Mobile commerce is about the explosion of applications and services that are becoming accessible from mobile devices. (满分:2)
A. 错误
B. 正确
12.If you don’t know exactly where to find the information, you may use one of the many search engines on the Web. (满分:2)
A. 错误
B. 正确
13.ERP's best values are improving the way of taking an order and maintaining relation with customer (满分:2)
A. 错误
B. 正确
14.The web advertising model is an extension of the traditional media broadcast model (满分:2)
A. 错误
B. 正确
15.WWW is a system of Internet servers that supports hypertext to access several internet protocols on a single interface. (满分:2)
A. 错误
B. 正确
16.ERP's best values are improving the way of taking an order and processing the order into an invoice (满分:2)
A. 错误
B. 正确
17.B2B electonic commerce implies that the buyers are corporate companies. (满分:2)
A. 错误
B. 正确
18.The real key in EC is not techonoly employed but the attention given to the business aspects of the site. (满分:2)
A. 错误
B. 正确
19.Two levels of network policy directly influence the sales, installation and use of a firewall system. (满分:2)
A. 错误
B. 正确
20.To participate in an EDI network, each member must maintain an EDI translator to convert information to and from its computer language into the common EDI language. (满分:2)
A. 错误
B. 正确
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