北语网院17春《英语商务通论》作业_3答案
replyreload +=+ 420932北语作业系统17春《英语商务通论》作业_3北语作业请
一
1 Dividing a market into segments according to customers＇ needs wants and interest is called ___.<br/>
A channels of distribution
B market segmentation
C the marketing mix
D uniform specifications
满分：4
2 In each partnership however there must be at least ___ general partner(s).
A one
B two
C three
D four
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3 ___provide shortterm loans to customers by allowing them to purchase items and pay for them at a later date.
A Credit cards
B debit cards
Caccess cards
D Financial counseling
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4 ___ is the recording classifying summarizing and interpreting of financial events and transactions that affect a business firm.
A Accounting
B Marketing
C Financing
D Banking
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5 Some members of a partnership may be very active in the management of the firm and therefore take unlimited liability.They are referred to as ___.
A general partners
Blimited partners
Clong partners
D unlimited partners
满分：4
二 多选题
1 Businesses also purchase life insurance plans such as
A group life insurance
Bkey person insurance
Ccredit life insurance
D retirement plans
Epension plans
2 According to its purposes accounting falls into ___.
A managerial accounting
B financial accounting
C public accounting
Dpersonal accounting
A 满分：4
3 The hierarchy of human needs has___.
A physiological needs
B security needs
C social needs
D selfactualization needs
4 Running a partnership has several advantages
A Improved Access to Capital and Credit
B Greater Possibility for Good Management
CDefinite Legal Framework
DBetter Prospects for Growth
5 The cost and value of middlemen are ___.<br/>
A time utility
B place utility
C information utility
D form utility<br/> <br/> <br/> <br/>
三 判断题
1 Organizations with many levels are usually called flatorganizations.
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2 Those who believe the prices will go up are called bears and those who predict otherwise are called bulls.
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3 A negotiable instrument is any form of business paper used in place of cash to facilitate business transactions.
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4 There are two types of loans secured and unsecured.
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5 There are three types of authority relations.
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6 Determining “who will do what job” and “how people doing the jobs are grouped together” is the first step in organizing a business enterprise.
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7 A pension fund is a pool of funds created and managed to provide retirement income for the members.
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8 Corporations are the backbone of modern economies although in number corporations account for only a small percentage of all business firms.
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9 Money acts as a unit of account because we can use it to measure the relative value of goods and services.
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10 M1 includes the most liquid (spendable) forms of money currency demand deposits and other “checkable” deposits. <br/>
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11 A sole proprietor has by law unlimited liability which means if he goes bankrupt he may in order to pay his debt lose not only his business but part or all of his personal properties.
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12 Workers tended to work harder and produce more if they felt that they were given special attention from the management. This effect was later termed the Hawthorne effect.<br/>
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13 Selfactualization needs include the need for status and recognition as well as the need for selfrespect.
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14 Span of management means the number of subordinates a manager supervises.
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15 Authority is the obligation to accomplish the assigned tasks.
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