北理工网院2019-2020学年第二学期《外贸英语》期末试卷（B卷）闭卷
（451） 北京理工大学远程教育学院2019-2020学年第二学期《外贸英语》期末试卷（B卷）闭卷
答题要求：
在答题纸上填写考生信息。所有答案一律在答题纸上作答，写在试卷上无效，考试结束时只交试卷答题纸。
Part I：Multiple Choice（20 points, each 2 points）
China may become industrial power by 2050 if its economy keeps growing at such a rate.
A. the B. a C.∕ D. an
2. Being closely connected with reliable wholesalers here, do considerable import business with you.
A. we are possible to B. it is possible for us to
C. we are able to D. there is the possibility for us to
3. We are indebted to your Branch in Shanghai, we learnt that you are a leading importer of electronic goods in your locality.
A. from whom B. from whoever C. from who D. from that
4. the rich resources of crude oil in your country, we hope we can establish long term business relations with you.
A. Interesting to? B. Interested in
C. Interested to D. Interesting in
5. I think the firm’s difficulties are bad management and over-trading.
A. since B. as a result of
C. because D. due to
6. Memos routine matters.
A. are used to handling B. are used to handle
C. used to handle D. used to handling
7. The letterheads vary considerably in style, they all give similar information.
A. or B. therefore C. but D. otherwise
8. Please make us a firm offer, the best possible shipment.
A. indicating B. which indicate
C. to indicate D. being indicated
9. We would appreciate us a bid for the construction project.
A. you send B. your sending
C. you to send D. of your sending
10. We would like to know you can guarantee delivery within one month after receipt of order.
A. and B. if C. then D. which
Part II Fill in the blanks with the proper words in the box.（10 points, each 1 points）
It has been a disappointing year for Smithson, and our__11___for the next six months is that things will get even worse. In the UK, Smithson made a loss of ￡50 million on 12 of ￡billion and because of a continuing 13 in the Asian economy and slow economic growth in Europe, profits from abroad, where Smithson has most of its activities, have also continued to fall.
Reflecting this performance, which was much worse than expected, the14fell 30 percent to 16.1 p on the London15yesterday. Of course, there is no question of a 16 this year, and shareholders are becoming increasingly angry. Smithson plans to reduce its 17 in plant and equipment over the coming two years as part of its effort to return to18. In any case, Smith would be unable to borrow more in order to invest: the company has increased its19 by 90% over the last three years, and may soon be unable to make repayments-the lenders are becoming very nervous. If things go on as they are. There is a real risk that Smithson will face20before long.
Part III Part III Translation.( 45 points, each 3 points)
A: Translate the following sentences from Chinese into English.
21. 乘客不得在托运行李或随身携带物品内夹带危险品。
22. 奥运会之前要改造59个训练场馆并建设残奥会（the Paralympics）专用设施。
23. 信息共享是供应链管理战略的关键因素。
24. 预计中国的经济增长将会在一个较高的平台上波动，增长速度约为6%至7%.
25. 对于商业创新，我们现在依靠专利（patent）来鼓励和保护创新者。
B: Translate the following sentences from English into Chinese.
26. There is a sign that E-business is gaining momentum.
27. Google still enjoys dominance in the field of search engine despite the challenge from Baidu-led companies.
28. Successful managers do not necessarily need to be more creative or more disciplined than others. However, they must be able to blend these two qualities together.
29. Great companies strive to create an atmosphere of innovation while preserving their core values.
30. Sustainable development creates opportunities for socially responsible companies committed to social well-being.
31. The effort of the company to seek high quality of products has eventually paid off.
32. The European Union has imposed a high tax on the textiles from China.
33. With the recovery of global trade, some countries have taken measures to phase out their stimulus packages.
34. We should reward high-performing staff and mete out due punishment on those with low performance.
35. The gloomy future of his field leaves him demotivated.
Part IV Translate the following passage from English into Chinese.( 25 points)
What's the difference between 'Above the line'(ATL) and "below the line'(BTL) advertising?
Below the line (BI) is an advertising technique. It uses less conventional methods like the usual specific channels of advertising to promote products, services, etc. compared with ATL (Above the line ) strategy. These may include activities such as direct mail, public relations and sales promotion for which a fee is agreed upon and charged up front. Below the line advertising typically focuses on direct means of communication, most commonly direct mail and e-mail. BTL techniques ensures recall of the brand while at the same time highlighting the features of the product.
Above the line (ATL ) is an advertising technique using mass media to promote brands. Major above-the-line techniques include current traditional media: television, newspapers, magazines, radio, outdoor, and internet banner ads, etc. This type of communication is conventional in nature and is considered impersonal to customers. It differs from BTL (below the line ) in that the latter believes in unconventional brand-building strategies, such as direct mail.
（451）北京理工大学远程教育学院2019-2020学年第二学期
《外贸英语 》期末试卷（B卷 ）答题纸教学站 学号 姓名 成绩 Part I：Multiple Choice（20 points, each 2 points）1—5 6—10
Part II Fill in the blanks with the proper words in the box.（10 points, each 1 points）11—15 16—20____________________
Part III Translation. ( 45 points, each 3 points)
A: Translate the following sentences from Chinese into English.21.
22.
23.
24.
25.
B: Translate the following sentences from English into Chinese.26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
Part IV Translate the following passage from English into Chinese. ( 25 points)
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